Monday, September 23, 2013


Analogy - The cognitive process of applying information and associations from one subject to another.

Metaphor - Using the attributes of one subject to illuminate or expand upon the character of another, unrelated subject.

Target - The subject to which attributes are ascribed.

Source - The subject from which the attributes are borrowed.

Ground - The similarities between target and source.

Tension - The dissimilarities between target and source.

Conceit - An extended metaphor with multiple levels of comparison.

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